Ten years after Adobe bought Omniture, the deal comes into clearer focus

September 16, 2019 at 05:02PM Ten years ago this week, Adobe acquired Omniture for $1.8 billion. At the time, Adobe was a software company selling boxed software like Dreamweaver, Flash and Photoshop to creatives. Many people were baffled by the move, not realizing that purchasing a web analytics company was really the first volley inContinue reading “Ten years after Adobe bought Omniture, the deal comes into clearer focus”

Latest Adobe tool helps marketers work directly with customer journey data

September 10, 2019 at 01:09PM Adobe has a lot going on with Analytics and the Customer Experience Platform, a place to gather data to understand customers better. Today, it announced a new analytics tool that enables employees to work directly with customer journey data to help deliver a better customer experience. The customer journey involvesContinue reading “Latest Adobe tool helps marketers work directly with customer journey data”

Adobe’s Amit Ahuja will be talking customer experience at TechCrunch Sessions: Enterprise

August 09, 2019 at 09:00PM As companies collect increasingly large amounts of data about customers, the end game is about improving the customer experience. It’s a term we’re hearing a lot of these days, and we are going to be discussing that very topic with Amit Ahuja, Adobe’s vice president of ecosystem development, next monthContinue reading “Adobe’s Amit Ahuja will be talking customer experience at TechCrunch Sessions: Enterprise”

Adobe’s latest Customer Experience Platform updates take aim at data scientists

July 29, 2019 at 05:00PM Adobe’s Customer Experience Platform provides a place to process all of the data that will eventually drive customer experience applications in the Adobe Experience Cloud. This involves bringing in vast amounts of transactional and interactional data being created across commerce platforms. This process is complex and involves IT, applications developersContinue reading “Adobe’s latest Customer Experience Platform updates take aim at data scientists”

Google Cloud makes it easier to set up continuous delivery with Spinnaker

July 22, 2019 at 06:58PM Google Cloud today announced Spinnaker for Google Cloud Platform, a new solution that makes it easier to install and run the Spinnaker continuous delivery (CD) service on Google’s cloud. Spinnaker was created inside Netflix and is now jointly developed by Netflix and Google. Netflix open-sourced it back in 2015 andContinue reading “Google Cloud makes it easier to set up continuous delivery with Spinnaker”

Investor Jocelyn Goldfein to join us on AI panel at TechCrunch Sessions: Enterprise

July 18, 2019 at 06:00PM Artificial intelligence is quickly becoming a foundational technology for enterprise software development and startups have begun addressing a variety of issues around using AI to make software and processes much more efficient. To that end, we are delighted to announce that Jocelyn Goldfein, a Managing Director at Zetta Venture PartnersContinue reading “Investor Jocelyn Goldfein to join us on AI panel at TechCrunch Sessions: Enterprise”

SAP’s CEO Bill McDermott will join us at TC Sessions: Enterprise

July 10, 2019 at 05:15PM You can’t talk about enterprise software without talking about SAP, the German software giant that now has a market cap of more than $172 billion, making it Europe’s most valuable tech company. To talk about his company and leadership in a rapidly changing environment for enterprise software, SAP CEO BillContinue reading “SAP’s CEO Bill McDermott will join us at TC Sessions: Enterprise”

Synergy Research finds enterprise SaaS revenue hits $100B run rate, led by Microsoft, Salesforce

June 28, 2019 at 04:48PM In its most recent report, Synergy Research, a company that monitors cloud marketshare, found that enterprise SaaS revenue passed the $100 billion run rate this quarter. The market was led by Microsoft and Salesforce. It shouldn’t be a surprise at this point that these two enterprise powerhouses come in atContinue reading “Synergy Research finds enterprise SaaS revenue hits $100B run rate, led by Microsoft, Salesforce”

Amperity update give customers more control over CDP

June 27, 2019 at 02:03PM The Customer Data Platform (CDP) has certainly been getting a lot of attention in marketing software circles over the last year as big dawgs like Salesforce and Adobe enter the fray, but Amperity, a Seattle-based startup, has been building a CDP solution since it launched in 2016, and today itContinue reading “Amperity update give customers more control over CDP”

What’s the best cheap tablet or e-reader for PDF files?

June 27, 2019 at 08:00AM Thomas needs a device to read A4 PDFs of technical papers that is cheaper than a good laptop I am looking for an e-reader for technical papers. These are usually only available in fixed, non-reflowable, PDF format and sized for printing on A4 paper. They cannot be read on aContinue reading “What’s the best cheap tablet or e-reader for PDF files?”

Transitioning from engineering to product with Adobe’s Anjul Bhambhri

June 20, 2019 at 06:05PM Many roles inside of startups and tech companies are clear: marketers market, salespeople sell, engineers engineer. Then there are the roles like “product manager” that seem obvious on the surface (product managers “product,” right?) but in reality are very fuzzy roles that can be highly variable across different companies. AContinue reading “Transitioning from engineering to product with Adobe’s Anjul Bhambhri”

Salesforce Customer Data Platform begins to take shape

June 18, 2019 at 01:06PM Salesforce announced it is making progress toward releasing a Customer Data Platform (CDP) this week at Salesforce Connections in Chicago. While the company is talking in greater detail about the platform, they are calling Customer 360, it won’t be available for pilot customers until this Fall. The idea behind theContinue reading “Salesforce Customer Data Platform begins to take shape”

Microsoft Power BI platform update aims to put AI in reach of business users

June 10, 2019 at 02:53PM Low code and no code are the latest industry buzzwords, but if vendors can truly abstract away the complexity of difficult tasks like building machine learning models, it could help mainstream technologies that are currently out of reach of most business users. That’s precisely what Microsoft is aiming to doContinue reading “Microsoft Power BI platform update aims to put AI in reach of business users”

Microsoft and Oracle link up their clouds

June 05, 2019 at 01:00PM Microsoft and Oracle announced a new alliance today that will see the two companies directly connect their clouds over a direct network connection so that their users can then move workloads and data seamlessly between the two. This alliance goes a bit beyond just basic direct connectivity and also includesContinue reading “Microsoft and Oracle link up their clouds”

eFounders backs Yousign to build a European eSignature company

May 23, 2019 at 04:11PM French startup Yousign is partnering with startup studio eFounders. While eFounders usually builds software-as-a-service startups from scratch, the company is trying something new with this partnership. eFounders wants to create all the tools you need to make your work more efficient. The startup studio is behind many respectable SaaS successes,Continue reading “eFounders backs Yousign to build a European eSignature company”

Tealium, a big data platform for structuring disparate customer information, raises $55M led by Silver Lake

May 15, 2019 at 04:11PM The average enterprise today uses about 90 different software packages, with between 30-40 of them touching customers directly or indirectly. The data that comes out of those systems can prove to be very useful — to help other systems and employees work more intelligently, to help companies make better businessContinue reading “Tealium, a big data platform for structuring disparate customer information, raises $55M led by Silver Lake”

Announcing TechCrunch Sessions: Enterprise this September in San Francisco

May 14, 2019 at 12:30AM Of the many categories in the tech world, none is more ferociously competitive than enterprise. For decades, SAP, Oracle, Adobe, Microsoft, IBM and Salesforce, to name a few of the giants, have battled to deliver the tools businesses want to become more productive and competitive. That market is closing inContinue reading “Announcing TechCrunch Sessions: Enterprise this September in San Francisco”

Oracle turns to innovation hubs to drive cultural and business shift to cloud

April 23, 2019 at 04:27PM Oracle was founded in 1977. While it’s not exactly IBM or GE, both of which date back to the late 19th and early 20th centuries respectively, it is old enough to be experiencing a fair bit of disruption in its own right. For a good part of its existence, itContinue reading “Oracle turns to innovation hubs to drive cultural and business shift to cloud”

Blueshift announces $15M Series B to expand AI-fueled cross-channel marketing tool

April 23, 2019 at 02:00PM Blueshift is startup founded by tech industry veterans, who saw first-hand how difficult cross-channel marketing was. They decided to launch a company and build a cross-channel marketing platform from the ground up that uses AI and machine learning to make sense of the growing amount of customer data. Today, theContinue reading “Blueshift announces $15M Series B to expand AI-fueled cross-channel marketing tool”

Adobe launches an Adobe XD accelerator to woo developers

April 16, 2019 at 02:03PM The design world is in a state of full-fledged competition. Never in history have designers and their respective teams had so many options to choose from. As both demand and supply grow, design players are working to build out the most comprehensive experience possible for their users. Adobe, the incumbentContinue reading “Adobe launches an Adobe XD accelerator to woo developers”

Rasa raises $13M led by Accel for its developer-friendly open source approach to chatbots

April 11, 2019 at 03:12PM Conversational AI and the use of chatbots have been through multiple cycles of hype and disillusionment in the tech world. You know the story: first you get a launch from the likes of Apple, Facebook, Microsoft, Amazon, Google or any number of other companies, and then you get the manyContinue reading “Rasa raises $13M led by Accel for its developer-friendly open source approach to chatbots”

Google Cloud takes aim at verticals starting with new set of tools for retailers

April 10, 2019 at 05:56PM Google might not be Adobe or Salesforce, but it has a particular set of skills, which fit nicely with retailer requirements and can over time help improve the customer experience, even if that means just simply making sure the website or app is running, even on peak demand. Today, atContinue reading “Google Cloud takes aim at verticals starting with new set of tools for retailers”

InVision announces new integrations with Jira

April 10, 2019 at 11:00AM Today InVision announced even deeper integrations with Jira, letting users embed actual InVision prototypes right within a Jira ticket. The company also announced the Jira app for InVision Studio, letting designers in Studio see interactive Jira tickets in real time. InVision has already had lighter integrations with Atlassian products, includingContinue reading “InVision announces new integrations with Jira”