Enterprise – TechCrunch · SEPN

After its acquisition, Magento starts integrating Adobe’s personalization and analytics tools

October 09, 2018 at 11:00AM It’s been less than six months since Adobe acquired commerce platform Magento for $1.68 billion and today, at Magento’s annual conference, the company announced the first set of integrations that bring the analytics and personalization features of Adobe’s Experience Cloud to Magento’s Commerce Cloud. In many ways, the acquisition of… Continue reading After its acquisition, Magento starts integrating Adobe’s personalization and analytics tools

Enterprise – TechCrunch · SEPN

Salesforce acquires Rebel, maker of ‘interactive’ email services, to expand its Marketing Cloud

October 05, 2018 at 04:23PM Salesforce’s Marketing and Commerce Cloud is the company’s smallest division today, so to help beef it up, the company is making an acquisition to add in more features. Salesforce has acquired Rebel, a startup that develops interactive email services for businesses to enhance their direct marketing services: recipients of interactive emails… Continue reading Salesforce acquires Rebel, maker of ‘interactive’ email services, to expand its Marketing Cloud

Enterprise – TechCrunch · SEPN

The 7 most important announcements from Microsoft Ignite today

September 24, 2018 at 09:39PM Microsoft is hosting its Ignite conference in Orlando, Florida this week. And although Ignite isn’t the household name that Microsoft’s Build conference has become over the course of the last few years, it’s a massive event with over 30,000 attendees and plenty of news. Indeed, there was so much news… Continue reading The 7 most important announcements from Microsoft Ignite today

Enterprise – TechCrunch · SEPN

Adobe introduces AI assistant to help Analytics users find deeper insights

September 24, 2018 at 03:31PM Adobe Analytics is a sophisticated product, so much so that users might focus on a set of known metrics at the cost of missing key insights. Adobe introduced an AI-fueled virtual assistant called Intelligent Alerts today to help users find deeper insights they might have otherwise missed. John Bates, director… Continue reading Adobe introduces AI assistant to help Analytics users find deeper insights

Enterprise – TechCrunch · SEPN

Microsoft, SAP and Adobe take on Salesforce with their new Open Data Initiative for customer data

September 24, 2018 at 02:49PM Microsoft, SAP and Adobe today announced a new partnership: the Open Data Initiative. This alliance, which is a clear attack against Salesforce, aims to create a single data model for consumer data that is then portable between platforms. That, the companies argue, will provide more transparency and privacy controls for… Continue reading Microsoft, SAP and Adobe take on Salesforce with their new Open Data Initiative for customer data

Enterprise – TechCrunch · SEPN

Adobe gets its company, snaring Marketo for $4.75 billion

September 20, 2018 at 09:07PM A week ago rumors were flying that Adobe would be buying Marketo, and lo and behold it announced today that it was acquiring the marketing automation company for $4.75 billion. It was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 billion in… Continue reading Adobe gets its company, snaring Marketo for $4.75 billion