May 14, 2020 at 04:00PM Most companies don’t have the personnel to do AI well, so they turn to platform vendors like Adobe for help. Like other platforms, it has been building AI into its product set for several years now, but wanted to give marketers a set of tools that take advantage of someContinue reading “Adobe announces AI toolbox for Experience Platform”
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How Adobe shifted a Las Vegas conference to executivesâ living rooms in less than 30 days
April 13, 2020 at 10:49PM Adobe was scheduled to hold its annual conference in Las Vegas two weeks ago, but the coronavirus pandemic forced the company to make alternate plans. In less than a month, its events team shifted venues for the massive conference, not once, but twice as the severity of the situation becameContinue reading “How Adobe shifted a Las Vegas conference to executivesâ living rooms in less than 30 days”
Photoshop at 30: Why bad reviews will never cause Adobe to ‘boil the ocean’
February 21, 2020 at 05:01PM On the 30th birthday of the popular photo editing software, The Independent talks to Adobe Executive Vice President Bryan Lamkin Photoshop at 30: Why bad reviews will never cause Adobe to 'boil the ocean' … Selected by softengoxford Search Web: Photoshop at 30: Why bad reviews will never cause AdobeContinue reading “Photoshop at 30: Why bad reviews will never cause Adobe to ‘boil the ocean’”
Adobe Experience Manager now offered as cloud-native SaaS application
January 13, 2020 at 04:48PM Adobe announced today that Adobe Experience Manager (AEM) is now available as a cloud-native SaaS application. Prior to this, it was available on premises or as a managed service, but it wasn’t pure cloud-native. Obviously being available as a cloud service makes sense for customers, and offers all of theContinue reading “Adobe Experience Manager now offered as cloud-native SaaS application”
Adobe turns it up to 11, surpassing $11B in revenue
December 13, 2019 at 07:24PM Yesterday, Adobe submitted its quarterly earnings report and the results were quite good. The company generated a tad under $3 billion for the quarter at $2.99 billion, and reported that revenue exceeded $11 billion for FY 2019, its highest ever mark. “Fiscal 2019 was a phenomenal year for Adobe asContinue reading “Adobe turns it up to 11, surpassing $11B in revenue”
Adobe announces GA of customer data platform
November 14, 2019 at 05:22PM The customer data platform (CDP) is the newest tool in the customer experience arsenal as big companies try to help customers deal with data coming from multiple channels. Today, Adobe announced the general availability of its CDP. The CDP is a like a central data warehouse for all the informationContinue reading “Adobe announces GA of customer data platform”
Ten years after Adobe bought Omniture, the deal comes into clearer focus
September 16, 2019 at 05:02PM Ten years ago this week, Adobe acquired Omniture for $1.8 billion. At the time, Adobe was a software company selling boxed software like Dreamweaver, Flash and Photoshop to creatives. Many people were baffled by the move, not realizing that purchasing a web analytics company was really the first volley inContinue reading “Ten years after Adobe bought Omniture, the deal comes into clearer focus”
Latest Adobe tool helps marketers work directly with customer journey data
September 10, 2019 at 01:09PM Adobe has a lot going on with Analytics and the Customer Experience Platform, a place to gather data to understand customers better. Today, it announced a new analytics tool that enables employees to work directly with customer journey data to help deliver a better customer experience. The customer journey involvesContinue reading “Latest Adobe tool helps marketers work directly with customer journey data”
Adobeâs Amit Ahuja will be talking customer experience at TechCrunch Sessions: Enterprise
August 09, 2019 at 09:00PM As companies collect increasingly large amounts of data about customers, the end game is about improving the customer experience. It’s a term we’re hearing a lot of these days, and we are going to be discussing that very topic with Amit Ahuja, Adobe’s vice president of ecosystem development, next monthContinue reading “Adobeâs Amit Ahuja will be talking customer experience at TechCrunch Sessions: Enterprise”
Adobeâs latest Customer Experience Platform updates take aim at data scientists
July 29, 2019 at 05:00PM Adobe’s Customer Experience Platform provides a place to process all of the data that will eventually drive customer experience applications in the Adobe Experience Cloud. This involves bringing in vast amounts of transactional and interactional data being created across commerce platforms. This process is complex and involves IT, applications developersContinue reading “Adobeâs latest Customer Experience Platform updates take aim at data scientists”
Transitioning from engineering to product with Adobeâs Anjul Bhambhri
June 20, 2019 at 06:05PM Many roles inside of startups and tech companies are clear: marketers market, salespeople sell, engineers engineer. Then there are the roles like âproduct managerâ that seem obvious on the surface (product managers âproduct,â right?) but in reality are very fuzzy roles that can be highly variable across different companies. AContinue reading “Transitioning from engineering to product with Adobeâs Anjul Bhambhri”
Adobe launches an Adobe XD accelerator to woo developers
April 16, 2019 at 02:03PM The design world is in a state of full-fledged competition. Never in history have designers and their respective teams had so many options to choose from. As both demand and supply grow, design players are working to build out the most comprehensive experience possible for their users. Adobe, the incumbentContinue reading “Adobe launches an Adobe XD accelerator to woo developers”
Microsoft, Adobe and SAP prepare to expand their Open Data Initiative
March 27, 2019 at 05:00PM At last year’s Microsoft Ignite conference, the CEOs of Microsoft, Adobe and SAP took the stage to announce the launch of the Open Data Initiative. The idea behind this effort was to make it easier for their customers to move data between each others’ services by standardizing on a commonContinue reading “Microsoft, Adobe and SAP prepare to expand their Open Data Initiative”
Adobe announces deeper data sharing partnership with Microsoft around accounts
March 26, 2019 at 05:44PM Microsoft and Adobe have been building a relationship for some time, and today the two companies announced a deeper integration between the two platforms at Adobe Summit in Las Vegas. It involves sharing Marketo data, the company that Adobe acquired last September for $4.75 billion. Because it’s marketers, they wereContinue reading “Adobe announces deeper data sharing partnership with Microsoft around accounts”
Adobe and Salesforce announce Customer Data Platforms to pull data into single view
March 26, 2019 at 02:41PM Marketing analytics is an increasingly complex business. It’s meant to collect as much information as possible across multiple channels from multiple tools and provide marketers with as complete a picture of their customers and their experience in dealing with you as possible. Perhaps not coincidentally, Adobe, which is holding its AdobeContinue reading “Adobe and Salesforce announce Customer Data Platforms to pull data into single view”
Adobe announces two new analytics tools to help marketers fill in the customer picture
March 26, 2019 at 01:05PM Today at Adobe Summit in Las Vegas, Adobe announced some enhancements to its Analytics Suite that are supposed to help marketers understand their customers more deeply, including a new tool to track the entire customer journey, and one to help see the relationship between advertising and marketing success, which isContinue reading “Adobe announces two new analytics tools to help marketers fill in the customer picture”
Adobe launches its Commerce Cloud, based on its Magento acquisition
March 26, 2019 at 01:00PM Adobe today announced the launch of its Commerce Cloud, the newest part of the company’s Experience Cloud. Unsurprisingly, the Commerce Cloud builds on the company’s $1.68 billion acquisition of Magento last May. Indeed, at its core, the Adobe Commerce Cloud is essentially a fully managed cloud-based version of the MagentoContinue reading “Adobe launches its Commerce Cloud, based on its Magento acquisition”
Zendesk just hired three former Microsoft, Salesforce and Adobe execs
February 14, 2019 at 10:19PM Today, Zendesk announced it had hired three new executives — Elisabeth Zornes, former general manager of global support for Microsoft Office, as Zendeskâs first chief customer officer; former Adobe executive Colleen Berube as chief information officer and former Salesforce executive Shawna Wolverton as senior vice president, product. The company emphasizedContinue reading “Zendesk just hired three former Microsoft, Salesforce and Adobe execs”
After its acquisition, Magento starts integrating Adobeâs personalization and analytics tools
October 09, 2018 at 11:00AM It’s been less than six months since Adobe acquired commerce platform Magento for $1.68 billion and today, at Magento’s annual conference, the company announced the first set of integrations that bring the analytics and personalization features of Adobe’s Experience Cloud to Magento’s Commerce Cloud. In many ways, the acquisition ofContinue reading “After its acquisition, Magento starts integrating Adobeâs personalization and analytics tools”
Adobe introduces AI assistant to help Analytics users find deeper insights
September 24, 2018 at 03:31PM Adobe Analytics is a sophisticated product, so much so that users might focus on a set of known metrics at the cost of missing key insights. Adobe introduced an AI-fueled virtual assistant called Intelligent Alerts today to help users find deeper insights they might have otherwise missed. John Bates, directorContinue reading “Adobe introduces AI assistant to help Analytics users find deeper insights”
Microsoft, SAP and Adobe take on Salesforce with their new Open Data Initiative for customer data
September 24, 2018 at 02:49PM Microsoft, SAP and Adobe today announced a new partnership: the Open Data Initiative. This alliance, which is a clear attack against Salesforce, aims to create a single data model for consumer data that is then portable between platforms. That, the companies argue, will provide more transparency and privacy controls forContinue reading “Microsoft, SAP and Adobe take on Salesforce with their new Open Data Initiative for customer data”
Adobe gets its company, snaring Marketo for $4.75 billion
September 20, 2018 at 09:07PM A week ago rumors were flying that Adobe would be buying Marketo, and lo and behold it announced today that it was acquiring the marketing automation company for $4.75 billion. It was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 billion inContinue reading “Adobe gets its company, snaring Marketo for $4.75 billion”
Baton raises $10M Series A to organize post-sale implementation
May 26, 2020 at 03:00PM Baton, an early-stage startup that wants to help customers organize the post-sales implementation process, emerged from stealth today with a $10 million Series A investment. Activant Capital led the round with help from Global Founders Capital and Hybris founder Carsten Thoma. Like so many startups, the idea for Baton stemmedContinue reading “Baton raises $10M Series A to organize post-sale implementation”
