Apple does not ‘let bad guys use iPhones on screen’

February 26, 2020 at 05:48PM

Director Rian Johnson lifts lid on brand’s controlling use of product placement, which saw it ensure villains used PCs

Film director Rian Johnson has lifted the lid on a secret in the world of product placement – Apple will not allow its kit to be used by a villainous character on screen.

“Apple, they let you use iPhones in movies, but – and this is very pivotal – if you’re ever watching a mystery movie, bad guys cannot have iPhones on camera,” Johnson, whose credits include Star Wars: The Last Jedi, Looper and Knives Out, revealed in a video recorded for Vanity Fair.

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Apple does not ‘let bad guys use iPhones on screen’ …

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