Technology | The Guardian

Microsoft to open first European store in central London

July 10, 2019 at 03:47PM

Gaming lounge and AR specs feature in store, which firm says proves commitment to UK

Microsoft is opening its first European store on Oxford Street, in London featuring a McLaren Senna car customised as an Xbox driving simulator, a gaming lounge and a community education centre where children can learn to code.

The 22,000 sq ft shop is a block away from the Regent Street Apple store, which, when it opened 15 years ago, set the bar for tech retailing.

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