The end of consoles, the dawn of streaming subscriptions and a lack of clarity. E3 might not be changing but the way we play is
Despite the absence of Sony PlayStation, this year’s annual Electronic Entertainment Expo in Los Angeles delivered the usual whirlwind of new game announcements, trailers, marketing bluster and performative fandom. For years the entire thing has been streamed on YouTube, Twitch and half the world’s gaming websites, everything from showy press conferences to long demonstrations, transforming the event from a games industry conference to a kind of mid-year Christmas for both game marketers and enthused players watching at home (or paying around $1,000 to attend in person).
So far, so expected. This is what E3 is now, and though the sense of mystery and anticipation has dimmed significantly in this age of instant streaming, Twitter hot-takes, online leaks and teaser trailers for teaser trailers, there’s still a thrill to it.
Selected by softengoxford