Apple, Google and Facebook are racing to embrace the latest buzzword, and taking swipes at each other in the process
“Privacy cannot be a luxury good offered only to people who can afford to buy premium products and services,” declared Sundar Pichai, the chief executive officer of Google, in a New York Times op-ed this week. “Privacy must be equally available to everyone in the world.”
Pichai’s column, published in conjunction with Google’s annual developer conference, was a two-pronged public relations offensive: an attempt by the company that has been one of the chief architects and primary beneficiaries of digital surveillance to wrap itself in the mantle of privacy, while simultaneously taking a swipe at one of its competitors.
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