Technology | The Guardian

Amazon knocked off top of UK consumer poll once ethics considered

January 23, 2019 at 12:01AM

Firm falls to fifth place in customer satisfaction poll with First Direct ranked best

Amazon has slipped down a list of companies ranked by customer satisfaction after consumers were asked to consider ethics when rating brands.

The online retailer, which became the world’s most valuable listed company earlier this month, had taken the top spot in the last six published biannual UK Customer Satisfaction Indexes (UKSCI).

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